Blogs
5 Entertaining (and Hilarious) Brands to Follow on Twitter
Twitter is different than Facebook for a variety of reasons. Many users claim that a Twitter profile gives a better indication of a person or brand’s true identity, as they have to present themselves in smaller pieces and, all the while, must stay relev
Making Procrastination Work for You
Any business owner that has ever interviewed potential employees will likely not be looking for “procrastination” as one of the traits they look for in new hires. Similarly, you’ll be hard pressed to find someone looking for a job that highlights pr
4 TV Shows About Work That We Could Learn A Thing Or Two From
Most of us retreat to the television when we want to escape the drudgery of everyday life. We lose ourselves in shows where we can laugh at others and enjoy a story. But have you ever noticed that a lot of successful sitcoms have been centered round w
Learn to Anticipate the Needs and Wants of Your Audience
As a small business owner, wouldn’t it be much easier if you could anticipate the wants, needs, and desires of your core audience? Imagine being able to read their minds and meet their every need; you’d save a ton of time and money, that’s for sure.
Why Taking a Vacation Can Be Good for Business
No matter what sort of person you are, we all need a vacation every now and then. We need to get away from the 9-5 grind...or, if you’re business owner, the 9-9 grind or whatever other hellish hours you’re working. Sure, there’s too much work to
3 Ways to Break the Monotony In the Office
Closing in on the weekend, most people tend to start acting aloof in the office. The promise of two days off over the weekend stirs certain motivations within many workers. As a small business owner, this is something that you can actually help promote
Why Using an e-Book is a Great Way to Market Your Products and Services
Having your own e-book at your disposal can be invaluable—not only for furthering your business, but for cementing yourself as an expert within your industry. But it can also be a calling card of sorts. If you structure the book properly and have writte
Bad Translations of Marketing Slogans
When it comes to marketing, every single word needs to be carefully considered. You always want your audience to clearly understand your message and to not take you out of context. For the pros, this is easy. But there are some areas where even the pros g
How to Get Customer Feedback Without Being Annoying
We all want to know what our customers think. After all, it’s their opinions and feedback that keep our small businesses afloat. So of course, if we could know what they were thinking and had direct access to information such as their needs and wants, w
Why Summer Is A Good Time To Work on Brand-Building
Yesterday, we talked about how small businesses can use summer as a great time to play around with advertising in fun and creative ways. In relation to that, summer can also be the perfect time to work on your brand-building. It’s not just college ki