Blog
Dealing With Unpredictability (and Using It To Your Advantage)
Has your business planned for everything? Have you thought about the absolute worst case scenario for your brand and come up with a resolution? Have you planned for the worst rather than dreaming about all of the awards and accolades you’ll receive?
Kids Can Show Us How Effective Branding Can Be
Children are exposed to branding at early ages. Even though the bands in question aren’t targeting 4 and 5 year-olds, studies have shown time and time again that even young children re able to identify brands. More than that, they even begin to develop
The History of Rebranding Failures: The SyFy Channel
For many people, the SyFy Channel might just be one of those channels you surf by, always skipping it…but on occasion, something interesting might be on. And for that person, the one that is unfamiliar with the channel, they might think to themselves: W
How to Run a Succesful Social Media Campaign
If you’re a successful business that keeps bringing in new clients on a consistent basis, chances are pretty good that you’ve got a pretty strong social media presence. It’s no secret that social media is a vastly important tool for small businesses
What the NFL Can Teach Us About Branding
Finally, football season is upon us again. Through the course of the season, we’ll see plenty of ads featuring famous players, alerting us to charities and other noble causes. Aside from some of the theatrics and drug scandals, football can be quite edu
How Copywriters Spend Their Weekends
Small business owners and employees of all types spend their weekends in a variety of different ways. We all know the stereotypes of CEOs playing a few rounds of golf or taking weekend getaways into the mountains. But what about the employees? For exam
A Look Back at Kmart’s “Ship My Pants” Campaign
Everybody likes a good laugh, right? Sometimes, we even like a good laugh when it comes from something sort of awkward and uncomfortable…even in advertising. This was proven beyond a shadow of a doubt when the internet went ablaze with Kmart’s popu
When Re-Branding is a Necessity
The term “rebranding” is one that strikes fear into the hearts of business owners. It usually means that your brand is suffering and in need of redevelopment and a new approach. It’s not a pretty picture but the harsh truth of the matter is that
3 More Ways to Profit From a Recession
Yesterday, we talked about how you can continue to help your business grow even when you are working with reduced costs. While yesterday’s post was all about advertising, we thought it might be important to point out that there are many other ways to co
When Cutting Costs, Skip Advertising
While many people say that we are slowly coming out of our recession, many small business owners will disagree. Times are tight and making money in the small business arena is just as difficult as ever. When finances are low, some businesses may take s