3 Ways to Enhance the Brand Experience
Many brands are looking for the next best way to better engage their audience. And with so many companies doing the bulk of their business online these days, the customer experience has become a whole new thing. It’s no longer about a pleasant smile and
Are You Prepared for a Brand Extension?
Businesses look into brand extensions for any number of reasons. Sometimes they feel like they need to reach a larger audience. Sometimes if just feels that there is a natural extension of goods and services that are created naturally. Whatever the rea
Do You Know What Your Brand Is NOT About?
We spend so much time trying to define ourselves clearly to our customers that we often overlook one of the most important messages at our disposal—what our brands are not about. Let’s envision what most people would likely consider their dream wor
Let’s Learn About Branding Failures from Netflix!
We all know what Netflix is. The brand has basically become a household word and is making it more convenient than ever for people to watch their favorite shows (and, to some extent, movies) at home for a very affordable fee. Netlfix is changing the way p
4 Ways Content Marketing Can Still Get Results
In today’s super busy mobile marketing environment, we often get too focused on the quick fix and instant gratification. And while there is absolutely nothing wrong with this, we also need to remember what some of the most powerful marketing tools have
Why You Should Use Facebook Ad Targeting
A lot of people that are marginally new to Facebook will no doubt make the classic Facebook first-timers mistake. That is, of course, creating an account and blindly posting updates that have no relevance to their audience. Or, worse than that, not updati
5 Ways to Use Facebook for Fall Marketing
Once October begins, many small businesses are gearing up for the downhill slide…holidays, vacations, and festive cheer all over the place! It can be a very busy time for marketing and advertising. Some will sink a good amount of money into fall mark
Why Some Businesses Are Getting Weird With Job Interviews
We’ve all had a bad job interview at some point. Some of us can probably even go so far as to say that we’ve had some weird job interviews. Actually, weird job interviews are getting more common. Depending on the kind of company you have applied fo
Why Pre-Marketing Planning is the Most Important Part of Marketing
We’ve all had that feeling…that Next Great Marketing Idea has just struck you and it’s time to go ahead with it while the going’s good! No since in wasting time, right? Well…slow down there, buster. Take that idea, sit it down in your offi
3 Marketing Strategies to Help You Get Ahead
There are businesses and brands all over the globe that are succeeding in different ways. There is no one surefire way to arrange your marketing schemes to get you to the next level. There are hundreds of different of marketing approaches that var