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The Age of Video is Here (and Probably Crushing Your Brand)
There’s a good chance that most of you have heard of Dollar Shave Club. This was a small start-up business owned by Michael Dubin, a man that had simply got fed up with the expensive prices on shaving razors. At first glance, this cute idea for a sta
Get Out of Your Comfort Zone
If you are looking for new ways to grow and expand in your business, there is one surefire way to stretch your limits: get the hell out of your comfort zone. Business owners that choose comfort and familiarity over trying something new will usually fin
Why your Brand is Like a Toddler, Part 2
Much like your children, talking about them in passing here and there seems distant and downright negligent. So it would have been rude of us to not expand on yesterday’s post of how your children are very much like your brand (and vice versa). So he
Why Your Brand Is Like a Toddler (Part 1)
Sure, there are some business experts that tell you that you should delineate your home life from your business life. There are some good reasons for this, but you should also know that reaching into your “at home” toolbox from time to time can actual
More Fun With Brand Misinterpretations in Other Cultures
Hey, remember that annoying Got Milk fad that was going around back in the day? The one where numerous celebrities wore milk moustaches and tried to make drinking milk seem cool? Well, you know who really remembers it? The majority of Spanish folks.
Put Your Name on Everything!
Looking for a way to make sure your brand stays in the public spotlight? This is easier than you think…you just need to be subtle and a little clever. It starts with freebies. Have something in your office to offer your clients (or even those would-b
5 Ways to Keep Your Blog Content Fresh
Blog content can be compared to a well. If you’re lucky, it’s a very deep well with some of the most refreshing and crystal clear water you have ever drunk. However, if you are unlucky, that well is pretty shallow. And the water you get
Managing Your Online Reputation
We touched upon managing your brand reputation yesterday. Of course, in the age of the internet, this is much harder to do online. With so many different areas to cover with marketing and social media efforts, it can be hard to keep track of your on
Find Out What People Are saying About Your Brand
Remember in high school, it was always some huge deal if people were talking about you—no matter if it was good or bad. And no matter what sort of gossip it might have been, you wanted to keep tabs on what was being said about you. Yeah…your brand
3 Common Social Media Questions
Among the biggest bits of “well duh” information that so-called experts continue to drill into the heads of small business owners is that they are dead without social media. This is common knowledge by now. It’s like stressing to a new car buyer tha