Halloween is Over…Are You Ready for Christmas?
Right around the end of September, a lot of big businesses—especially retail giants—start the Holiday rush. This starts off with putting out Halloween-themed items and merchandise which slowly allows the Christmas stuff to trickle in. It seems that th
How Branding Mistakes Are Like Horror Movies
Happy Halloween, folks. In the spirit of the day, we’re going to take a few moments to compare your business decisions to a horror movie. Bad marketing and brand building is exactly the same as some of the dumb moves characters tend to make in horror
The Successes and Pitfalls of Sharknado
The chances are pretty good that the majority of people reading this blog might have missed out on the weird pop culture phenomenon of Sharknado. (A pause here, to let that title sink in). Sharknado was an original movie that aired of SyFy Channel
Going Psycho: Getting in the Heads of Your Audience
If you want to get your brand’s message across in the most crucial way, you need to be able to play on the two primary interests of your audience: their wants and their emotions. This is why beer commercials usually feature big-breasted women, truck com
What Do Copywriters Do, Anyway?
We spent all of last week ironing out the details of some of the basics regarding effective copywriting to help build your brand. As a refresher of sorts, and as a way to finally clear the air for those of you that may not deal with the copywriting aspect
5 Twitter Mistakes That Will Hurt Your Brand
Yesterday we took a look at some of the best Twitter accounts from a different variety of brands. But on the flip side of that, there are some habits that can severely damage your brand’s reputation if you don’t know how to use Twitter the right way.
5 Twitter Accounts that Are Doing Branding the Right Way
In the land of Twitter, there are some brands that are getting the social media game exactly right and some that are doing it pretty poorly. Today, let’s take a look at some of the better examples before having a laugh or two at some of the worst exa
The Slippery Slope of Self Branding
When internet newspapers started to really take over the media landscape, many journalists that worked with traditional newspapers were left stranded and looking for work. Some of them turned to the internet, creating blogs to build their craft around.
How Your Brand Can Learn from Horror Movies
With Halloween right around the corner, have you given any thought to your favorite horror movies lately? As a business owner that’s trying to build a brand, you probably don’t give that much thought to horror movies, but believe it or not, classic ho
How Your Brand Can Use Halloween to Scare Up New Business
Whether you want to admit it or not, Halloween brings out the kid in us all. For some, it’s just a reminder of what childhood was like. But for others, it still brings about the fun spirit of getting dressed up and getting competitive with your friend