The industry leader in marketing, will educate you on true marketing challenges, like:
Why is BUZZ important?
Consumer shoppers today are much more sophisticated in their shopping/researching processes’ than they were even 5 years ago. These days, at the click of a mouse, one can access vast amounts of information and choose from dozens of companies and/or service providers. With more than 80 percent of consumers visiting Web sites before they make purchasing decisions, a positive first impression of your brand image and message is critical to the sales process.
One thing to consider is that TV, radio, and print media are less used than in past decades. This shift has caused a radical change in how consumers choose companies’ they want to work with. Most forms of advertising and marketing now lead customers to the web rather than prompting them to contact directly. Traffic on your web must be factored in as a mandatory addition to your marketing plan – as these days web conversions can outperform many offline marketing methods. These changes in the sales process and in buying practices must be accounted for, and your marketing collateral and brand image should be designed and developed with ROI in mind.
Give potential customers what they want—not what you “think” they want.
Consumers want instant access to key information with a clear reason of how your company’s products or services will benefit them. Successful marketing involves taking the time to discover what you do well and exploiting these strengths through every channel that gives you the appropriate ROI. Consider the wise words of business legend and writer Napoleon Hill, author of the classic book Think and Grow Rich:
“It is as useless to try to sell a man something until you have first made him want to listen, as it would be to command the earth to stop rotating.”
Both new and established companies alike need to update their brands continually. A powerful brand should never be abandoned or risk becoming “stale” due to a lack of time or reason. Successful companies update their brands, enhance their products and services, and create new interest through innovative marketing through many methods.
Depending on your industry, your ongoing budget should be between 3-13% of gross revenues.
With more than 5 years of results-oriented marketing, readyBUZZ is ready to make your ROI goals a reality without compromising design. We will help you plan effective marketing strategies, define business goals and build a marketing plan that will leave your competition in the dust. |