Archive for June, 2010

  • Is Social Media Important? How about BUZZ?

    Date: 2010.06.22 | Category: General BUZZ | Response: 0

    Are your social media marketing campaigns bringing in sales? If you answered “yes,” you’re part of a very small group found a recent study.

    Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.

    According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.

    So if social media is not creating the ROI for your business you require – should you scrap it?

    That is the question on the minds of many companies who setup a Facebook and Twitter account, and then think – “Ok, I setup my social media campaign, now what?”

    Well the answer is that social media will bring in the ROI you require but it takes time. It is true that social media marketing is seen as a cost-effective way to market yourself – however unlike other mediums, it is the most human labor intensive type of marketing.

    In order for you to become successful in your social media campaigns, you need to have a game plan. Here at readyBUZZ, we believe taking the following approach to social media will allow you to open up a new world of marketing for your business:

    1. Build a professional marketable site (with opt-in forms, valuable customer information, a blog, and multiple points of contact)
    2. Build a professional Facebook and Twitter page for your business and do NOT co-mingle it with your personal accounts.
    3. After building these components, it is time to market your business. A solid social media campaign incorporates daily blog posts, daily informative/interesting posts on social media sites, monthly/quarterly press releases, and of course extensive networking / online relationship building.

    And remember, make sure to add an analytic software to your site to see where your traffic is coming from, where it is going on your website and if you are converting.

    Social Media marketing still proves to be an a fundamental player in your ultimate marketing plan – so make sure to give it the time and professionalism it deserves!

  • Is Social Media Important to Your Marketing Success?

    Date: 2010.06.08 | Category: General BUZZ | Response: 0

    Looking into the future of online and social media it will be increasingly important to have the right strategy to be in front of your target users.  The following video shares the importance of social media in today’s environment.

  • Should I build a website for my business?

    Date: 2010.06.05 | Category: General BUZZ | Response: 0

    Unless you are a web developer by trade, you will inevitably waste your time building an ineffective, confusing web presence. Even worse — having a friend or relative do it for free or trade. (Good luck meeting your launch deadline and working out payment.) The truth is, your website will be the least expensive and most effective part of your marketing (if done correctly), so the answer is a no-brainer: hire a professional.

    Today’s web developers have to be highly specialized to remain competitive. They need to be experts with web markup, Javascript, design and color theory, typography, blogs, content management systems, databases, proper search engine optimization techniques, online marketing, usability, accessibility, social media integration, image editing, video compression, hosting and registration, security — the list goes on.

    So spend your time making your product or service the best it can be. Determine price points. Study the competition. Find the most effective advertising stream. Meet industry experts. Find Facebook fan clubs and attend local events. Follow industry leaders on Twitter and attend their meet-ups, drink-ups, and other social gatherings. Small business is highly personal, it is about you, so spend your time building you, not a website.

    In addition, when building your new website, take in consideration that your provider must be an expert in online marketing and social media.  If these important metrics are not built into the site – your website is as good as a home with no address.

    If you would like to schedule your free consultation, and learn about integrating online media with an effective website, contact us, NOW!