Archive for February, 2010

  • Product Buzz..

    Date: 2010.02.24 | Category: General BUZZ | Response: 0

    Buzz marketing can be divided into three categories:

    1. Unbranded buzz
    2. Campaign buzz  and
    3. Product buzz.

    This article proposes that product buzz is the most effective form of buzz marketing and has the greatest potential to engage customers and positively effect sales over the long-term. Buzz is a contagious talk about a brand, service, product and idea and can be divided into two categories:

    1. Organic- naturally occurring [such as idea buzz] and
    2. Amplified- encouraged and enabled by marketers [such as campaign buzz and product buzz].

    By choosing to amplify buzz, marketers unlock the natural talk-ability of a campaign or product. Although achieving buzz of any kind may seem like a marketing success, it is widely acknowledged within the industry that buzz is only beneficial to a brand if marketers commit to predicting, facilitating and listening to the messages being circulated. Unbranded buzz serves no marketing purpose unless it is efficiently harnessed and then built upon for a branded campaign.

  • Social Media and Buzz Marketing

    Date: 2010.02.18 | Category: General BUZZ | Response: 0

    Business Online Social Networking Builds Brand Recognition and Offers Additional Advertising for Better Search Engine Placement

    As the Internet evolves, so do our marketing practices. With the current shift to a “relationship economy”, connecting with your customers has never been more important. Social networks and online communities present exciting opportunities to reach and engage your audience in more meaningful ways, and our business social networking and word of mouth advertising services are designed to help you leverage these opportunities to reach your specific goals.
    How Social and Buzz Marketing Will Turbo Charge Your Web Marketing Efforts …

    • Searches on social networking online Websites are becoming more popular.

    • Social media sites gives users methods of interacting in ways that traditional Web pages can’t offer.

    • The more involved a company is in social media, the better rankings their very own Websites can receive on search engines.
    Why is social and buzz “word of mouth” marketing so effective?

    1. Influence – Consumers are less influenced by traditional marketing and more interested in popular opinion and information share. We’ll identify appropriate methods of leveraging word of mouth principle that generates a buzz and positively impacts your brand.

    2. Access – Actively engaging in online community brings forth new opportunities to connect with both customers and business development opportunities. With social network marketing, we’ll position your business where important discussions are happening, and help you develop a social networking strategy that produces measurable results.

    3. Awareness – 3/4 of journalists report that blogs, social networks social media communities influence their editorial direction. We’ll create a social media marketing or word of mouth strategy that captures media attention and compliments your current public relations marketing.

    Buzz Marketing, Online Social Networking and Social Media have to be carefully set up to support and enhance your marketing message, and are offered in many different capacities to suit the needs of your business.

  • Four Word of Mouth Marketing Strategies

    Date: 2010.02.12 | Category: General BUZZ | Response: 0

    Here are some word-of-mouth marketing strategies for your own website or business.  

    1. Leverage Existing Social Networks. Online communities have a tightly knit group of users who can help to increase brand awareness for your product. Tap into these communities with tools or content targeting their specific sub-culture and you are likely to get a lot of attention.

    These can include applications for platform-specific websites like Facebook, which each have a large body of users. Content which examines mentions or analyzes mini-communities or sites within large overall niches will work as well.

    2. Target the Influencers. Look for individuals who are trend-setters or authorities on a specific topic. They should preferably be individuals who have many personal connections or a large and loyal audience.

    If these people spread your message, your website or product will very easily be disseminated within a targeted group of potential users.

    Identify these influencers, build a relationship with them and market through their existing sphere of social influence.

    3. Micro-Market. While online viral marketing leverages the interconnectedness of the web to spread unique content or user-supported promotional schemes, micro-marketing focuses on marketing to the individual by providing highly customizable products.  

    4. Industry Marketing. Instead of focusing directly on customers, focus on the people who can build your brand. Instead of seeking for thousands of views from a wide audience, make your mark within a niche community to build relationships and leverage-able connections.

    Get recommendations from others in the similar industry to be mentioned, promoted or included in an industry-specific ranking or recommendations list. This builds your overall brand within a specific niche, which in turns promotes your site to traditional media and buyers looking in from the outside.

    If you were a consumer, would you buy from a reputable brand that is recommended by many others within the same industry or would you go for a little known company with no reputation or recommendations?

  • Word of mouth matters more than ever?

    Date: 2010.02.05 | Category: General BUZZ | Response: 0

    Not only is word of mouth ten times more effective than print or TV, word of mouth is more important today than at any time in the past, for four reasons:

    1. The ad clutter is rising to intolerable levels in America
    2. Traditional forms of media are rising in cost, compounding the issue of clutter.
    3. We’ve been lied to so many times with advertising, it seems like the only message we trust these days comes from regular people like you and me.
    4. Technology is accelerating word of mouth

    Because of technology, word of mouth is moving faster than ever before. Text messaging, e-mail distribution lists, chat rooms, message boards, Web sites and blogs. If you see a great movie, you are sending an e-mail to sixty-three of your friends in an instant and you have buzz currency of being in the know. If the movie stinks, an e-mail goes out to those sixty-three friends warning them to save their money. You become the hero for saving all your good buddies $20 for a pair of tickets and popcorn.

    Most important, though, word of mouth used to travel in unique setting where a conversation could never be heard again. Now, with the internet, a permanent history of word of mouth stays recorded forever. Bad or good, the internet has transformed word of mouth from a single-engine dogfighter to an F-16.

    Word of mouth can be your biggest asset in today’s marketing world. Flying this powerful machine requires knowledge, patience, deliberation and a lot of control.