We didn’t have you thinking that there were only three key mistakes that you can unknowingly make did we? If so, you’re more gullible that you might have thought.

While the issues that were raised yesterday are certainly some of the most damaging mistakes you can make without being aware of them, here are four other things to look out for.

Not Knowing Your Market Segmentation:

You’re not going to be able to always give the people what they want…especially if you don’t know your customers well. No matter how great the product or service is, if your would-be customers don’t feel that you understand them or can’t meet their needs, they will likely take their business elsewhere. Get a good sense of who your customers really are before you start casting your line into those murky waters.

Don’t Get Lazy When It Comes to Standing Out:

Most potential customers don’t have time to weigh the pros and cons of which business they want to choose. Because of that, you should already have this task taken care of. Let them know right away how you are different and what you can offer than the competitors can’t. Make it obvious in the way of logos, your website, or even you tagline.

And Speaking of Taglines:

Make sure your tagline clearly explains what you do, but in a way that doesn’t simply spell out what you offer. Be catchy and to the point. If you can, be creative and clever. Your tagline is the equivalent of the blurb on the back of a book that makes people decided whether or not they want to buy it.

Consistent Communication is Key:

Keep the same tone, voice, and mood in all communications. If you don’t have a copywriter, this can be tricky. You want your audience to come to expect a certain feeling to your communications, one that will help define the character of your brand. Make sure you always sound like a level headed individual and not a crazy-face with multiple personalities.

What other mistakes have you caught in terms of your branding after the fact?